IHG Utilizes TweetMyJOBS to Reach Thousands of Qualified Job Applicants Instantly
Twitter-Based Job Postings and Mobile Recruiting Enable World’s Largest Hotel Group to Reach more than 18,000 Highly-Targeted Applicants in January 2010, and Quickly Fill Positions Worldwide
CHARLOTTE, N.C., Mar 02, 2010 (BUSINESS WIRE) — TweetMyJOBS, the world’s largest and most comprehensive Twitter-based recruiting solution that connects job seekers, recruiters and companies instantly via social media, announced today that IHG (InterContinental Hotels Group) [Lon: IHG, NYSE: IHG (ADRs)], the world’s largest hotel group by number of rooms, is reaching thousands of highly-targeted job candidates every month with mobile recruiting through Twitter and TweetMyJOBS. Using a comprehensive, real-time social media and mobile recruitment strategy powered by TweetMyJOBS, IHG has quickly filled positions–from a finance manager to a bar server–around the world. In January 2010, the company posted more than 1,000 open positions via TweetMyJOBS and received more than 18,000 highly-targeted views from job seekers looking in specific job categories and geographies for both corporate and hotel positions.
“We know that mobile computing is here to stay and we need to be where people are–even if it’s not in front of a computer. A big plus for IHG is that TweetMyJOBS can deliver job posting notifications to candidates’ mobile phones,” said Francene Taylor, Director, Talent Resourcing, the Americas, IHG. “This tool is proving to be a viable recruiting source for us both domestically and internationally, and it’s freeing my staff to work on candidate-facing activity. Overseas, it’s driving traffic for positions in Europe, Greater China, Asia, Australia and the Middle East–geographies that were harder to reach before.”
TweetMyJOBS, which featured 1.2 million Twitter job postings in the last 30 days–for more than 7,000 companies–utilizes social media, email and text messaging to support the changing ways job recruiters identify prospective candidates, and the way job seekers find applicable work. TweetMyJOBS is not a generic Twitter search engine but rather is specifically geared toward connecting companies who need quality employees with the people who want to work for them.
Job seekers can search TweetMyJOBS.com by type of work, location or specific company or choose to receive instant notification via text message when a job fitting their criteria is posted. Online, they can see detailed information about available positions, and view recruiter or employer web pages which further describe the job listings. After identifying a position that is ideal for them, job seekers can apply in a few short clicks, or if they identify a position that is ideal for a friend, they can forward that listing in one click.
“We’re excited to partner with an esteemed, world-class company like IHG who understands the importance of cultivating new tools and social media channels like Twitter to optimize recruiting efforts,” said Gary Zukowski, president and founder of TweetMyJOBS. “It’s a tough environment for job seekers, but instantly connecting them with jobs that fit their criteria–and enabling them to be one of the first to apply–makes a big difference. TweetMyJOBS can deliver interested, high-quality candidates immediately, helping companies fill open positions quickly and operate more efficiently.”
About InterContinental Hotels Group
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 645,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Hotel Indigo(R), Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R) and Candlewood Suites(R) and also manages the world’s largest hotel loyalty program, Priority Club(R) Rewards with 48 million members worldwide.
IHG has 1,400 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
About TweetMyJOBS
TweetMyJOBS is an innovative online job board based out of Charlotte, NC that connects employers and job seekers instantly using Twitter. Employers can post a job on one of more than 7,500 Job Channels, which are location/industry specific, and a text message notification of the job will instantly be delivered to a job seeker’s cell phone via Twitter. In addition, TweetMyJOBS provides the ability for employers to reach any of the 20 million unique monthly Twitter users who are searching for a job opportunity.
Promote
If you enjoyed reading this article, help let the world know about it by sharing it on your favorite social networking site
Comments
I’ve seen some comments critical of 18,000 clicks for 1,000 postings as being not many clicks, but I believe those commenters aren’t putting the performance of the campaign into the proper context. The key factor they’re missing is the cost per click.
Assuming that IHG paid TweetMyJOBS the standard $1,499 for unlimited postings for three months, that’s essentially $500 per month. If so, TweetMyJOBS generated for its client 18,000 clicks in January for $500 for a cost per click of slightly less than $0.03. That’s about 1/10th the cost charged by PPC search engines such as Indeed, SimplyHired, Google, etc. Their prices vary, but a CPC of $0.25 is pretty normal.
Another way to look at this is to compare the cost per click to what the client would have generated had they posted a job on a major job board. The cost of a posting is typically $150 to $400 at those boards with niche boards generally coming in more toward the $150 and general boards generally coming in more toward the $400. If the job was posted to Monster, Careerbuilder, or another major board then the board would have needed to deliver 14,400 clicks ($400 divided by $0.0277778) for the same bang for the buck.