Comments on: IHG Utilizes TweetMyJOBS to Reach Thousands of Qualified Job Applicants Instantly http://socialmediarecruitment.com/blog/2010/03/02/ihg-utilizes-tweetmyjobs-to-reach-thousands-of-qualified-job-applicants-instantly/ News about Social Media in the World of Recruitment. Mon, 22 Aug 2011 16:51:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steven Rothberg CollegeRecruiter.com http://socialmediarecruitment.com/blog/2010/03/02/ihg-utilizes-tweetmyjobs-to-reach-thousands-of-qualified-job-applicants-instantly/comment-page-1/#comment-60 Steven Rothberg CollegeRecruiter.com Wed, 03 Mar 2010 15:38:20 +0000 http://socialmediarecruitment.com/blog/?p=199#comment-60 I've seen some comments critical of 18,000 clicks for 1,000 postings as being not many clicks, but I believe those commenters aren't putting the performance of the campaign into the proper context. The key factor they're missing is the cost per click. Assuming that IHG paid TweetMyJOBS the standard $1,499 for unlimited postings for three months, that's essentially $500 per month. If so, TweetMyJOBS generated for its client 18,000 clicks in January for $500 for a cost per click of slightly less than $0.03. That's about 1/10th the cost charged by PPC search engines such as Indeed, SimplyHired, Google, etc. Their prices vary, but a CPC of $0.25 is pretty normal. Another way to look at this is to compare the cost per click to what the client would have generated had they posted a job on a major job board. The cost of a posting is typically $150 to $400 at those boards with niche boards generally coming in more toward the $150 and general boards generally coming in more toward the $400. If the job was posted to Monster, Careerbuilder, or another major board then the board would have needed to deliver 14,400 clicks ($400 divided by $0.0277778) for the same bang for the buck. I’ve seen some comments critical of 18,000 clicks for 1,000 postings as being not many clicks, but I believe those commenters aren’t putting the performance of the campaign into the proper context. The key factor they’re missing is the cost per click.

Assuming that IHG paid TweetMyJOBS the standard $1,499 for unlimited postings for three months, that’s essentially $500 per month. If so, TweetMyJOBS generated for its client 18,000 clicks in January for $500 for a cost per click of slightly less than $0.03. That’s about 1/10th the cost charged by PPC search engines such as Indeed, SimplyHired, Google, etc. Their prices vary, but a CPC of $0.25 is pretty normal.

Another way to look at this is to compare the cost per click to what the client would have generated had they posted a job on a major job board. The cost of a posting is typically $150 to $400 at those boards with niche boards generally coming in more toward the $150 and general boards generally coming in more toward the $400. If the job was posted to Monster, Careerbuilder, or another major board then the board would have needed to deliver 14,400 clicks ($400 divided by $0.0277778) for the same bang for the buck.

]]>