Google Ads Click-to-Call for Mobile Ad Platform, New Recruiting Tool for High Volume Recruiters
On March 2nd, Google announced via its official Google Mobile Blog that it was launching the option of providing nationwide click-to-call phone numbers for all national advertisers using their mobile search platform as part of AdWords.
Google’s creation of this product is to help its largest consumer marketers be able to give mobile search patrons a quick and easy mobile call to action. One of mobile’s weaknesses is that if a user sees a sponsored/paid link, the URL that they are directed to could unfriendly to the mobile web experience. This option of giving searchers a one-touch action is both good for advertisers (drives more consumers to get more info) and Google (more clicks-to-call equals more mobile search revenue).
This new technology has wonderful recruitment implications as well. Click-to-Call will eventually trickle down to local recruiting, but for now it’s a great option for nation-wide organizations with high volume staffing needs. This tools could be a great edition to big box retailers, nation-wide banks, or other large scale companies. You can imagine a job seekers seeing a paid link for jobs at say Target. Then using the Click-to-Call feature, the job seeker can easily be connected with a pre-recorded recruitment message or a call center number staffed with recruiters ready to career inquiries. I bet it will one day also be linked to location-based search services.
As mobile internet becomes the number one way people connect to the web, we will continue to see better features being built into traditional internet tools (like search engines) as well as new, never thought of applications.
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Comments
This is really a perfect tool for us. At this moment not much recruiters will use this so it is very interesting to walk in front of the troops….
M. Prins